Athleisure for running and coffee lovers
Work Focus: Promote Pavement Pounding and Coffee Pouring
Runners are crying out for an athleisure lifestyle brand that speaks to their somewhat universal love of coffee. Sure, some use gels, others use pre-workout, but the vast majority will sip espresso to make their run more express-o.
Through the dramatic emergence of brands like ‘Gymshark’, bodybuilding, athletics and fitness fashion sectors are seeing huge growth. The lounging staple of a full cotton-lined tracksuit set has never been more popular due to the pandemic and resulting work/life habits that resulted.
Impact/Result:
Just getting started, but hopefully...
· A flagship café/runner’s lifestyle and apparel shop that hosts weekly friendly running meet-ups
2021 - 2022
