The Coolest McFlurry ever
Work Focus: Make Aero dynamic
I was challenged by McDonald’s to create contemporary digital and static posters to launch Aero and Peppermint Aero McFlurrys.
The most challenging aspect of the development process was the limited assets available when working with the Aero brand elements.
My role in this project covered art direction of the motion pieces and design execution/oversight for print and static digital elements of the campaign collateral. The client hailed this set of designs, in particular the moving image, as the cleverest and most impactful visual they had ever seen for a McFlurry promotion.
