In 2016 Paul Pogba joined Man United, Adidas had the new Predator boot out and Adidas was the #1 football brand in the UK.
How did Adidas celebrate? Project Pogba.
Adidas created an immersive experience for their youth audience by giving them the opportunity to showcase their football skills and meet their icon in the flesh.
With an amazing location (the printworks, London) full of immersive entertainment and an icon incoming, Adidas needed teaser content created for their social channels.
Adidas created an immersive experience for their youth audience by giving them the opportunity to showcase their football skills and meet their icon in the flesh.
With an amazing location (the printworks, London) full of immersive entertainment and an icon incoming, Adidas needed teaser content created for their social channels.
We took to Brick Lane to shoot stills of three Pogba wrapped Range Rovers. The very vehicles in which Pogba and his entourage would be ferried to the event.
Role: Art/Photoshoot Director
2016
With: The Marketing Store / Ben Crane / Adidas
Photographer: Matt Stone
