Glitch
Brief: Put Glitch boots and app back in the Matrix.
After a disappointing first year of sales and low awareness for the new Glitch boots, Adidas needed a targeted campaign that threw away the rule book and saw their boots become the new sought-after item in football. Working with creative and cultural-strategic teams, I was part of a collective that led co-creation workshops to establish groups or ‘Glitch Cliques’. The cliques were to act as influencer figureheads for a campaign that raised awareness for the Glitch app and exclusively associated boots.
I am so proud that my creative ideas and designs and the hard work from the rest of the #glitch17 creative team resulted in us winning a D&AD Pencil.
The clique identity that I was closest to became ‘RIIISK’.
No risk, no reward.
Impact/Result:
• Connected 1000s of people
• 100s of new Glitch app downloads
• One unforgettable night
2017
My Role: Designer
With: The Marketing Store
Format: Event
With: The Marketing Store
Format: Event
PROJECT POGBA
Brief: Shoot wrap. Wrap shoot.
In 2016, Paul Pogba joined Man United, Adidas had the new Predator boot out, and Adidas was the #1 football brand in the UK.
How did Adidas celebrate? Project Pogba.
Adidas created an immersive experience for their youth audience by allowing them to showcase their football skills and meet their icon in the flesh.
With an amazing location (Printworks, London) full of immersive entertainment and an icon incoming, Adidas needed teaser content created for their social channels.
Adidas created an immersive experience for their youth audience by allowing them to showcase their football skills and meet their icon in the flesh.
With an amazing location (Printworks, London) full of immersive entertainment and an icon incoming, Adidas needed teaser content created for their social channels.
We took to Brick Lane to shoot stills of three Pogba-wrapped Range Rovers. The very vehicles in which Pogba and his entourage would be ferried to the #NEVERFOLLOW Ace 17 event.
2016
My Role: Shoot & Art Director
With: The Marketing Store
Format: Social Photoshoot
With: The Marketing Store
Format: Social Photoshoot
The Ace 17 Event:
Event Location: Printworks London
Stormzy accompanied Pogba for a Q&A.
Boost
Brief: Get trainers on feet.
Adidas' Boost range of running shoes was unbelievably comfortable compared to their competitors when they first came to market. What's even more difficult to believe is that 50% of Boost try-ons led to conversions. A customer had to experience the Boost technology, and they were sold.
I was tasked with creating in-store concepts that increased the probability of customers trying on the Boost trainers or getting a taste of how the technology makes your feet feel.
Trying on shoes can be a painfully slow experience in most retail settings. So, I imagined multiple ways in which the experience could be improved. My focus was on the immediate availability of a full-size run of shoes and other immediate ways of exposing the customer to the patented Boost material, i.e. the 'Boost Mat'.
2016
My Role: Concept Designer
With: The Marketing Store
Format: Retail Customer Journey
With: The Marketing Store
Format: Retail Customer Journey
